สวัสดีชาวแก๊งนักการตลาดออนไลน์โดยเฉพาะสายพนันออนไลน์ที่ออกมาหาความท้าทายในโลกที่กว้างใหญ่มากยิ่งขึ้น โดยเฉพาะที่ประเทศฟิลิปปินส์ ประเทศที่บริษัทพนันออนไลน์ถูกกฏหมายเปิดให้บริการอยู่ที่นี่เต็มไปหมด และมีนักแสดงหารายได้ก้อนงามอย่างน้อยเดือนละ 30,000 บาทเป็นอย่างน้อย จนถึงหลักล้านแล้วแต่ความขยันของแต่ละคน
First of all, I am Jaxon Crosswell. This has been my stage name since I set foot in the Philippines.
First of all, let’s talk about the launch of the website HeyCEO.me. There is no intention to expose or harm anyone. I just got fired very recently, which is why I started writing today. The reason given was “not knowing.”
But in reality, it was predictable that I would be suddenly fired without a chance to say goodbye to even a single colleague. This is perhaps the saddest part, more so than being fired itself. Throughout my time working, I only used the company’s communication channels, such as Skype and Telegram. When I was abruptly fired, I didn’t have the opportunity to exchange contact information with anyone.
Why was I fired?
The simple and easily predictable reason is that my salary was too high, so I had to be the one to bear the responsibility.
When working in the Philippines, especially in the online gambling sector, if your salary is significantly higher than average, you will be the first to be fired if the company needs to cut expenses. Additionally, if there is a need to blame someone for not meeting revenue or registration targets, you will be the scapegoat. This is why I decided to launch the website HeyCEO, to let CEOs know that if the company’s revenue or the number of registered members does not increase, it is not the employees’ fault. Instead, it is due to those in decision-making positions, including managers and executives. I will elaborate on this in future articles.
However, if you work in online gambling, particularly in marketing, and your salary is at the starting rate here, such as 50,000 baht, and you can meet the minimum KPI for acquiring customers, you will be able to live comfortably without any problems.
What will Hey CEO be about?
The HeyCEO.me website aims to tell the story of the online gambling industry, specifically in Thailand. It will be translated into multiple languages to convey to CEOs whether the current strategies they are employing are right or wrong. Many CEOs are not fully aware of how to successfully market in Thailand. It’s worth noting that online gambling websites owned by Chinese proprietors have not been successful at all in Thailand. This blog will share all my experiences over more than 20 years in the Thai online gambling industry.
Summary
HeyCEO will be a blog sharing experiences in website creation and marketing in the online gambling sector in Thailand. From the perspective of this country CEO who made many websites in Thailand well-known, but failed significantly in creating legal Chinese websites in the Philippines. Hopefully, this will benefit marketers and those CEOs, to some extent or another.